Bringing We The People quality to a lower price point for 2021 is our entry-level shredding machine. The Nova features a super short 12.75" oval chainstay and responsive 26mm-offset fork, allowing it to not only feel just like the bikes our pro team ride, but also make it much easier to progress your riding even further.
One of the most anticipated bikes in BMX, the CRS is back for 2021 with even more bang for your buck. Now featuring a sealed front hub, this all-terrain slayer rolls smoother than ever. Packed full of aftermarket parts from ECLAT, including the Bios Pivotal seat and Pure seat clamp, the CRS looks and rides like a bike twice the price tag. The geometry has been tailored to allow for greater progression of the younger generation. The super-short 12.75" chainstays, 165mm cranks, and shorter 26mm fork give the CRS a snappy and agile ride that is perfect for learning and advancing. A bike truly built with vision, the CRS is unlike anything else.
We took our CRS complete and gave it a new-school street injection in the form of a SALT PRO sealed freecoaster hub. Now with a sealed front hub and available in two color options, this entry-level freecoasting whip is ready for anything.
A bike with plenty of opportunity, the Arcade really showcases the endless detail and unrivaled quality that we put into our bikes. This super-dialed bicycle rolls on SALT's super-wide 36mm Valon rims with sealed hubs, carrying a full assortment of nylon hub guards that allow you to have a solid and dependable set of wheels under you at all times. Available in both a 20.5" and a longer 21" option, the Arcade will give senior riders the ability to ride one of the most popular bikes in our line.
Based on the same bikes that We The People pro, Felix Prangenberg, rode last season, the Justice features revised geometry and a never before seen parts overhaul from We The People. Our new Activate tire, Paragon plastic guard sprocket, and Perfect grips make this new-school urban machine more stacked than ever before. Paired up with a shorter 22mm-offset fork and a full assortment of plastic hub guards, you'd be forgiven for thinking that you're riding a full custom build.
The Reason is draped in quality from head to toe. Featuring a full 4130 chromoly frame with a modern 76-degree headtube and super short 12.75" chainstay, the Reason now comes with shorter 160mm cranks and a steeper 15mm-offset fork, making it truly ride like the same bikes We The People PRO's Felix Prangenberg and Dan Kruk are riding right now. Featuring a SALT PRO freecoaster hub and the latest We The People aftermarket products, this street machine is a true weapon.
Sun's Cruz is light, quick, nimble, and durable to give you years of pedaling pleasure. The lightweight aluminum frame and steel fork combine for a smooth, snappy ride you'll love. And, this cool cruiser boasts a low-maintenance, one-speed drivetrain with a sure-stopping coaster brake and a classy retro look that'll make you the envy of the block. Plus, the Cruz features Sun's standard foot-forward design that helps you step down easily and safely when you need to.
$119.99 - $139.99
We believe in raising kids who excel at life and always have the courage to tackle whatever comes next. That’s why the Strider 12 Sport Balance Bike has become the ultimate vehicle for kids as young as 18 months. Your tiny-legged toddler is ready to ride, thirsting for freedom, and craving adventure. Give your child the bike that set the world on fire and encourages them to experience the thrill of riding while developing confidence and coordination…before they’re even out of diapers. The Sport is our best all-around model. Mini-grips mean little mitts can easily take control and make this lean, mean, durable bike the biggest bang for your buck, which is probably why it’s our best seller. The 12 Sport is the perfect bike to take your child from baby steps to big strides, all without busting out a toolkit (tool-free seat and handlebar adjustment AND tires that never go flat). The Strider Sport has a seat height range from 28-48 cm (11-19 in.), which means it fits a huge range of inseam lengths (30-51 cm [12-20 in.]). The cushy, padded seat and an additional extra-long seatpost means your child will get years out of their Strider. Boring specs aside, this is the bike that introduces kids to the freedom, power, and responsibility of riding. Now they have the power to keep up with you when you’re out and about. No more strollers. No more of those ridiculous kid leashes. Your child can experience the truly amazing freedom that comes with being a part of the Strider family. Size & Fit - For Ages 18 months to 5 Years - Fits inseam lengths (30-51 cm [12-20 in.]). - Max. Rider Weight: 27 kg (60 lbs.) FRAME Steel Frame Assembled Weight: 3.0 kg (6.7 lbs.) No-Tool Assembly Fully Adjustable with Easy-Adjust Clamps HANDLEBAR Handlebar Height: 46 - 56 cm (18 - 22 in.) Mini-Grip Handlebar with Safety Pad SEAT Seat Height: 28 - 48 cm (11 - 19 in.) Includes One, Ergonomically-Padded Seat Includes Standard and XL Seatposts WHEELS Ultralight Molded Wheels with Maintenance-Free Sealed Cartridge Bearings and Flat-Free Foam Rubber 12” Tires FOOTREST Built-In Footrests
The budget-friendly Strider Classic comes equipped with our no-flat tires, which are ready to take any punishment that your little renegade can dole out. The lightweight, steel frame was specifically constructed for child-level durability (that's the highest level of durability BTW). Oh yeah, it also has the lowest seat height of any balance bike (28-40 cm [11-16 in.]) on the market, so it fits an inseam of 30-43 cm (12-17 in.). Why? Because those little legs need to perfectly fit the bike they're riding to build up that confidence. The Strider Classic is a great, unembellished choice for those that want to jump in the pool but aren't quite ready to cannonball. Become your little rebel's biggest cheerleader with the best bike out there. Specs - Assembled Weight: 2.9 kg (6.5 lbs.) - Handlebar Height: 46 - 56 cm (18 - 22 in.) - Seat Height: 28 - 41 cm (11 - 16 in.) - All-Weather Plastic Mini-Seat - Ultralight Molded Wheels with Maintenance-Free Sealed Cartridge Bearings and Flat-Free Foam Rubber 12” Tires - U.S. Patented Design - Steel Frame - Built-In Footrests - Standard Handlebar and Grips - Max. Rider Weight: 27 kg (60 lbs.) - Fits an inseam of 30-43 cm (12-17 in.). - Ages 18 months – 3 years - Typically children 4 – 5 years old, or with an inseam greater than 43cm, require a separate purchase of an XL seat post.
Strider’s Pro 12 is a lightweight, pedal-less balance bike that allows your child to straddle the bike with both feet on the ground and easily propel the bike by walking or running. This nimble aluminum bike lets your little one focus on the fundamentals of balancing, leaning, and steering without the distractions and complications of pedals or training wheels. The maintenance-free ultra-light wheels feature industrial foam tires so you’ll never have to worry about a flat. The built-in footrest with grip tape allows toddlers to easily glide with their feet up. Plus, the adjustable-height seat and handlebar let the Pro 12 grow with your kiddo.
The new upgraded Overlord now has a longer top tube, sealed integrated headset, sealed hubs, Mythos pedals, Sumo guard sprocket & two pegs - this package ready to hit the streets.
Looking for a bike that looks and rides like a pro bike but won't break the bank? The 2021 Heist has you covered! In this model we introduce ChroMoly for higher strength, ano, and every bearing is sealed (-pedals). The Heist also comes equipped with a bunch of aftermarket parts.
The cruiser that helped start the big bike craze! The Saint has a proven geometry, armored with 100% chromoly tubes in its frame, fork & bar, all sealed bearings & Mob cranks make this bike hard to beat!
The Spade set the standard for 22" wheeled complete bikes. Perfect geometry that rides like a frame-up build but wont break the bank. Everything is ChroMoly and everything is sealed (-pedals). Slim seat and alloy throttle pedals make this the perfect build.
The Zeke is a great all around bike that can pull that mile long wheelie or three out of the bowl, and did we mention it looks cool? 100% ChroMoly, 100% sealed bearings (-pedals) & Mob cranks round out this iconic bike.
The Max is an amazing big boy wheelie bike but where other brands fail and the Max rules is when you ride it like a real BMX bike! 100% ChroMoly, 100% sealed bearings & Mob cranks makes the Max a clear market leader.
The Sinner was the first brakeless free-coaster street complete ever made. The Sinner just keeps getting better and better. As always the Sinner has style that was raised in the streets and is ready to ride.
The iconic Sinner XLT is one of the most desired bikes on the market, packed with a grip of after-market parts so you ride hard without having to replace parts any time soon. - This model intended for experienced brakeless riders! - Caliper brakes included for CPSC regulations.
- Smart DualGuard Protection - Addix-E Compound - ECE-R75 certification makes the tires ready for E-Bikes of all classes
Timberjack is Salsa's aggressive trail hardtail. Its progressive trail geometry is stable on descents and technical sections, while the Alternator 2.0 dropouts allow for adjustable chainstay length to dial in ride characteristics. Ample accessory mounts and dual wheel size compatibility add more versatility to the package, making Timberjack a well-rounded ripper that likes to party.
If there's one thing Tom knows, it's dirt. When he first designed the Ultra, he knew it would appeal to riders who demand specific ride characteristics and dirt slaying only he could deliver—and that was in the 1980s! Good design withstands the test of time, and the latest iteration of the Ultra is a prime example. Like its predecessor from 30 years prior, the new Ultra occupies a unique ride space from cross-country riders looking to get rowdy and go big to enduro riders lusting for some all-mountain shredding. Designed around a 120mm travel fork and super-stable Boost 148 spacing, most of the fun is in the wheels. Designed to accommodate 29" or 27.5" wheels, the Ultra is highly versatile. Throw on some 29s for some trail-smashing XC riding or saddle up some 27.5+ for some serious no-holds-barred shredding. The Ultra is a rough and rugged trail master that doesn't know when to quit. Features: - Compatible with 27.5 x 2.8" and 29 x 2.4" tires - Material: heat-treated, triple-butted Ritchey Logic steel tubing—TIG welded - Ultra-light forged and machined tapered head tube - Optimized for 120mm (BOOST) suspension travel fork or 500mm axle-crown rigid fork - Headset: integrated—1.5" tapered - Headset upper bearing: 41.8mm OD / IS42/28.6 (S.H.I.S.) - Headset lower bearing: 52mm OD / IS52/40 (S.H.I.S.) - BOOST 148mm spacing (12mm alloy thru-axle included) - External cable routing - Replaceable stainless-steel derailleur hanger - 30.9mm seat tube with stealth dropper routing and replaceable seat collar - Front derailleur clamp size: 34.9mm (max torque setting: 2.5Nm)—not included - Bottom bracket: 73mm—English threaded - Designed for 1X or 2X chainrings (Side Swing front derailleur required for double) - BOOST cranks must be used for proper 52mm chainline - Crankset maximum ring size: 38T single—26/36T double - Recommended tire size: 27.5x2.4 (2.8 max) or 29x2.25 (2.4 max)—tire size varies by rim and tire manufacturer - Post-mount rear brake: 160mm (180mm max—adaptors available separately) - Sizes: S (15") / M (17") / L (19") / XL (20.5") - Weight: 2.57kg (L/19")
Buying a bike for your child can be daunting—that's why we developed the Zuma range to make it easier. Based on the concept of a kid-sized MTB bike, the Zuma bikes are incredibly lightweight. They feature a carefully researched geometry and are designed specifically around smaller riders as the perfect balance between a bike for a child to learn the basics on and a more advanced MTB for off-road riding conditions and weekend rides with the parents. These carefully spec'd bikes feature a super lightweight alloy frame and fork with double-wall rims and children's-specific aftermarket components from Promax, KMC, FSA, Vee Rubber, and Satori, making them suit the rider's size perfectly while keeping the look, feel, and ride of a high-end, full adult size MTB. Children are the future, and the Zuma line is designed to give them the best possible start for that future.
We've upgraded the frame on the Dice 20" with a full alloy 6061-T6 frame, making it one of the very first full alloy freestyle bikes ever made. Everything on this bike was picked to ensure that this bike has the right equipment to make those first steps in BMX as enjoyable as possible. The Dice has specific geometry making it perfectly suited for the younger rider. The frame uses a shorter 20" toptube paired with a shorter 13.2" chainstay. Featuring 25-9 gearing and tapered forks, the Dice is one entry-level machine that packs a serious punch for a lightweight contender.
Norco’s Run Bikes are the perfect way for little ones to learn the basics and develop a love of riding. Featuring 10-inch air tires and a lightweight aluminum frame with lower standover to fit smaller riders, kids can start riding early and often. LIGHTWEIGHT FRAME AND COMPONENTS Our run bikes come complete with and aluminum frame and size scaled tubing to help little ones learn to stop when the time is right. QUALITY FEATURES AND TOUCH POINTS The premium components list is large on these little run bikes including stainless steel spokes, a quality lightweight saddle and soft krayton rubber grips. GEOMETRY AND FIT Designed with a low standover height and new drop outs for our littles to easily climb on and off and build skills and confidence. ALUMINUM QR SEATPOST CLAMP As your little one grows - the quick release seat post clamp will come in handy as it allows for easy adjustment of seat height for kids that want to get up and go!
Is your little one ready for a big kid bike? The Coaster 12" is the perfect first bike or progression from a run bike for kids age 3 to 4 years old. Equipped with coaster brakes and removable training wheels, the Coaster 12" gives young riders the stability and control to build confidence and skills. The lightweight aluminum frame has lower standover to fit smaller riders, so young kids can begin to experience the fun and adventure only found on two wheels. - Lightweight alloy frame - Kid-sized components - Coaster brake - Air tires w/semi-smooth tread - Training wheels included
Norco’s Run Bikes are the perfect way for little ones to learn the basics and develop a love of riding. Featuring 12-inch air tires and a lightweight aluminum frame with lower standover to fit smaller riders, kids can start riding early and often. As your little ripper discovers their need for speed, they can get used to controlling it with the easy-to-use rear v-brake and small lever with reach adjust. LIGHTWEIGHT FRAME AND COMPONENTS Our run bikes come complete with and aluminum frame, size scaled tubing and a rear hand brake on our 12-inch models to help little ones learn to stop when the time is right. QUALITY FEATURES AND TOUCH POINTS The premium components list is large on these little run bikes including stainless steel spokes, a quality lightweight saddle and soft krayton rubber grips. EASY TO USE BRAKES Wee ones riding the 10-inch Ninja and Mermaids will get used to controlling their riding with their feet or move up to hand brakes on the 12-inch run bikes with the easy-to-use rear v-brake with a small brake lever with reach adjust. GEOMETRY AND FIT Designed with a low standover height and new drop outs for our littles to easily climb on and off and build skills and confidence. ALUMINUM QR SEATPOST CLAMP As your little one grows - the quick release seat post clamp will come in handy as it allows for easy adjustment of seat height for kids that want to get up and go!
Norco's 14" Coaster mountain bikes are perfect for getting your 3 to 4-year-old youngster riding trails and having fun. These bikes feature Norco's rugged but lightweight aluminum frame, 14-inch wheels, and quality components across the board. With a familiar coaster brake and rear hand brake on the Coaster, young riders can confidently get rolling and dependably stop. They'll love the eye-catching colors and comfortable seat as they experience two-wheeled fun and freedom. - Lightweight alloy frame - Kid-sized components - Coaster brake with rear hand brake - MTB tread tires - Training wheels included
Norco's 16" Roller mountain bikes are perfect for getting your 4- to 5-year-old youngster riding trails and having fun. These bikes feature Norco's rugged but lightweight aluminum frame, 16-inch wheels, and quality components across the board. With front and rear hand brakes, young riders can confidently get rolling and dependably stop. They'll love the eye-catching colors and comfortable seat as they experience two-wheeled fun and freedom. LIGHTWEIGHT FRAME AND COMPONENTS Lightweight aluminum frames with size-scaled tubing have been carefully fitted with the lightest components possible for a better ride experience. EASY ACCESS BRAKES Easy braking with small levers and reach adjust on select bikes fit small hands so riders can get used to hand brakes as early as possible. QUALITY FEATURES AND TOUCH POINTS Premium components, such as stainless steel spokes, quality lightweight saddles, krayton rubber grips and Jr. BMX pedals have been selected for durability, safety and long-lasting performance.
The 2.2 features a lightweight X6 aluminum frame and a SR Suntour XCT Jr suspension fork built for off-road capability with quality design and materials to make riding easy for your 6- to 10-year-old. It's built to stand up to hard use by multiple children and spend more time on the trail and less in the shop. With its Shimano Tourney 6-speed Revoshift shift system providing crisp reliable shifts, and Tektro linear pull rim brakes to help control their speed and keep them out of trouble, the Storm 2.2 will help your little ripper get the most from every ride, outside in the real world, where they can start the adventure of a lifetime on two wheels! - Lightweight aluminum frame with low standover - SR Suntour fork w/40mm travel light spring - Shimano 6-speed drivetrain w/Revoshift - Tektro linear-pull brakes w/short reach levers
Norco's 20-inch Roller all-purpose mountain bikes are perfect for getting your 5- to 8-year-old youngster riding trails and having fun. These bikes feature Norco's rugged but lightweight aluminum frame, 20-inch wheels, and quality components across the board. With front and rear hand brakes, young riders can confidently get rolling and dependably stop. They'll love the eye-catching colors and comfortable seat as they experience two-wheeled fun and freedom. GEOMETRY AND FIT Low top tube standover heights and shorter chainstay lengths give us the ability to fit smaller children on bikes with larger wheels, while short stems and wide bars add stability, making it easier than ever for young riders to build skills and confidence. EASY TO USE BRAKES AND SHIFTERS We’ve added small levers and reach adjust to fit small hands so youngsters can learn how to use hand brakes quickly. Brakes are easy to use inspiring confidence so they can get used to using hand brakes at a younger age. QUALITY FEATURES AND TOUCH POINTS The premium components list is large on these bikes including stainless steel spokes, a quality lightweight saddle, soft krayton rubber grips. Jr. BMX pedals were specifically selected for durability, safety, and long lasting performance. LIGHTWEIGHT FRAME AND COMPONENTS Our 20-inch all-purpose mountain bikes come complete with size scaled tubing and are carefully fitted with the lightest components for optimal responsiveness and overall ride experience.
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